Janus & Janus Technology
 Named new generation of bar-code-reading products and software designed to be compatible with past and future bcr technologies. For Intermec.

Semaphore
 Branding strategy, hierarchy and names for Safeharbor.com's various levels of service and support products. Included names of Semaphore, Flagship, Signal and Pennant programs.

Aldus Persuasion
 Name and verbal branding for Aldus (now Adobe) desktop publishing product, adapted from ad headline "The State of the Art of Persuasion®."

Pointshare
 Product, corporate and domain names for intranet communications software to allow widely dispersed members of the medical community to access shared information. Formerly Health Knowledge.

Savio
 New product category name for breakthrough, miniaturized high-speed I/O disc drive developed by Seagate, the world's leading disc drive maker.

Position
 Name and verbal branding (POSition: A POS Applications System) for software designed to give retailers a positioning edge to speed transactions via ability to access banking information at point of sale. For The Exchange/Accel.