Jamba Juice
Project
Focus 		Formerly California-based The Juice Club. Created new name for company, its retail outlets and product lines in preparation for company's rebranding and entry into the national juice bar market.

Unilever Products
 Concepting and name development on dozens of brand names and product lines for Unilever's world-wide bath and beauty products. Ongoing over 6 years.

Starbucks Products, Including Athena Barista
 Product naming, concepting and developing naming platforms for numerous brand extension products and product lines over a 4-year period. Representative of this work is creation of the Athena name, the first programmable, "intelligent" espresso maker in Starbucks' Barista product family.

Heritage Brands
 Developed name of QFC's own proprietary, private-label family of products. This large-scale project included developing brand hierarchy and brand names Heritage Foods (for canned, dry and frozen food products), Heritage Hearth (for home care products), and Heritage Care (for personal care products).

Baker Valley Farms
 Developed specialized brand name for QFC's proprietary, private-label dairy products made primarily from local Snoqualmie Valley co-op dairy farmers.

Steakouts
 Brand name for private label premium quality beef jerky products. For Oh Boy! Oberto.

Milgard Mastri
 Naming and name consulting for Milgard Manufacturing's vinyl and fiberglass window product lines, including developing brand name for the Mastri Series of premium vinyl replacement windows.