Pacific Place
 Created this high-visibility landmark name for mixed-use, $185-million downtown Seattle retail/entertainment complex. Included conducting regional/national name audit to ensure "fit" with existing Seattle names. Stakeholders required a name that would be easy and memorable for foreign visitors. Pine Street Associates, client.

The Elliott
 Name for downtown 450-room luxury hotel (now The Elliot Grand Hyatt), part of high-visibility, multi-million-dollar Seattle Convention Center expansion. Also named all ballrooms, meeting rooms and grand spaces. R.C. Hedreen Co.

Bellwether On The Bay & Hotel Bellwether
 Brand platform and naming of $54-million, 15-acre mixed-use development for Port of Bellingham. Included naming Hotel Bellwether, all streets, public spaces and buildings.

Brightwater
 Developed project name as part of an upbeat pre-branding strategy for this $1.3-billion public works program to site and build a regional water treatment plant. King County Department of Natural Resources.

NewHolly
Project
Focus 		Politically sensitive rename for a public/private/federal project to transform 1200 acres of decaying public housing (formerly Holly Park) into a premium, mixed-income/mixed-use community. Responsibilities included extraordinary consensus building and public testimony. Name extended to on-site public library, community college branch, community center, transit stations and more.

Crissy Field
Environmental
Center
 Consulting, development and name recommendations for a community/environmental center at the newly expanded and reclaimed Golden Gate National Recreation Area (Presidio). For National Parks Service.