Integrus
 Rename, strategic and verbal branding of Pacific Northwest architectural/engineering firm WMFL. Intensive interviews and vision planning resulted in firm's commitment to diversify markets and services, expressed in a new brand message: "Integrated Services, Service with Integrity."

The Harris Group
 Rename of Seattle-based engineering firm, spun off from Schuchart & Associates. Convinced reluctant CEO — with enthusiastic backing from partners and staff — that retaining the equity of his well-known name and outstanding reputation in the industry was not hubris but the best choice for the firm.

Redpoint Business Coaching
 Brand consulting and naming of personal and corporate business coaching firm founded by Urs Koenig. Name, taken from a mountaineering term describing the process of practicing a climbing route until one achieves success, perfectly captured the nature of both the business and its founder.

Prolumina
Project
Focus 		Deep branding (including helping to determine corporate structure), naming and verbal branding for Seattle-based consulting firm to the legal profession. Included intensive branding and naming workshops, with focus on developing hierarchy of services and positioning strategy for rapid, national growth.