Creating good names is tricky business. Yet Beth
Brosseau consistently delivers high-quality names
that make a real difference to her clients' success.
There's a reason for this: Beth brings a unique
combination of skills, experience and understanding
to every project.

With an advanced degree in linguistics, she
understands how the human brain processes words
and sounds. Her impressive language skills enable
her to call upon a vast pool of root words to create
unique, memorable names. In today's competitive
naming environment — with its emphasis on coined
words — this ability is critically important.

She is also an established brand expert. Beth's
expertise in positioning and target messaging help
her create names that capture the essence of a
company, product or service. She knows how to ask
the tough questions...and then listen. And, because
Beth concentrates solely on naming, she brings
valuable knowledge of trademark protection, research
and domain name issues to the creative process.

Beth brings her signature energy to each naming
challenge. Her enthusiasm and humor help guide
teams to consensus and success.